Why your email subscribers are not open your emails anymore? Three tips

 

Image created with Leonardo.ai

Everyody is complaining about their subscribers. They are saying that only 30% are opening their emails. Others said if you got more than 30% openings you are the best. I've been thinking and wondering about this issue. Being a digital marketer since the 2000's I feel grateful that today the customers with whom I work are getting 50% and 60% opening rates in their mailing list. 

How? Here are my three real tips

1. You don't know what your audience want?

Yes. I know, you know they subscribe because of you, because they saw one post or they saw a video or they attended your webinar. I understand, but the reality is that you did not ask them what they really want or how they really want or how they want the information you are sharing to be presented to them.

The analytics of your software, even though, a lot of influencers, coaches said they don't work anymore, the reality is that they are wrong. They really do not understand about the analytics. Also, they want to guide you to their videos, posts, saying something different. The question is: is the analytics does not work, how Amazon.com is capturing a lot of data about their customers, buyers and sellers?

You need to read the analytics the right way, you need to understand why they are opening a video and they are not opening the link with your photo. You also need to know what they prefered to see: a video or a photo? To read a long paragraph or a short one?

As well, you need to remember what was the information you shared that attracted them to your list. If you gave something for free, you have to continuing giving free gifts. If you attracted them with a free gift and now you decided you are not going to give them more free stuff: Big mistake. You lost them.

2. You don't have a content plan

Yes. I know we do not want to live a boring life. We do not need to have a to-do list. Yes, is boring to do the same thing everyday. Yes, but your mailing list is not about you, is about them. 

If you were giving free pdf, free tips, free videos and more. If you were posting three videos a week, twenty instagram or facebook posts, and now that you have a ton of suscribers you decided that one post a week is OK, because you have them already at your door right? Wrong. Once you have them is like having a baby, you need to double your efforts, test, send, ask, share. You cannot be in your confort zone. You cannot sleep away. Reason everybody is loosing clients, customers and subscribers, because they forgot those clients, customers and susbcribers were the ones that put you were you are today. They deserve, still the best of you. Period.

3. You are not learning the right way anymore

I am not saying here that you're not learning, that you're not watching, reading, listening to tons of videos or podcasts or audiobooks, the issue is that you're doing it the wrong way. You: 

1) are copying what others are saying; 

2) you'are not using the pieces of information that will work with your list;

What do I mean with that? If I tell you to send five emails a week to your list is because that is working for me. If you know that sending only one email a week bring you 10 sales, why are you going to send five emails? Because I am a superstar? I don't know your list, not even your subscribers, you should do what is best for your list is your list.

This is happening today because people are not wanting to change, you maybe are not wanting to change, adapt to survive. Example:

During the 2000's yahoo was one of the most populars free email service and search engine, what is happening today? You got the idea.

You must need to check your audience and give them what they want. Be you. Be yourself. Speak to them like you are. Don't copy others. Do not try to use others sales techniques. Test your list. Ask them and do what they said. Customer is always right, right?

For your success...

Google Sites: On the Verge of Extinction in 2024?

Photo generated with Leonardo.ai

AUTHOR'S NOTE: While I've been an early supporter of Google products since 2005, I can't help but acknowledge that these products seem to be falling behind. This post is not intended as criticism but rather as a call for Google to reconsider its strategies and implement updates for its products. The aim is to highlight areas that could benefit from enhancement and encourage a forward-looking approach to ensure the continued success of Google's offerings.

Introduction:

In the ever-evolving landscape of website builders, Google Sites, once a go-to platform for simplicity and integration with other Google services, seems to be facing an uncertain future. In this post, we'll explore three critical factors contributing to the speculation about the possible disappearance of Google Sites in 2024—its lack of updates, the uphill battle against e-commerce giants like Shopify, and the stagnant template selection.

1. No New Updates: A Stagnant Evolution

One of the glaring issues plaguing Google Sites is the lack of regular updates. While other website builders strive to enhance their features and user interface continually, Google Sites has seemingly remained stagnant. The absence of new updates not only affects the platform's performance but also raises concerns about its long-term viability.

In a digital landscape where trends and technologies evolve rapidly, users seek platforms that adapt to the changing needs of website creators. Google Sites must prioritize regular updates to stay competitive and offer users a contemporary and feature-rich experience.

2. Losing the Battle Against Shopify: The E-commerce Void

One of the key reasons Google Sites faces an uncertain future is its inability to compete with dedicated e-commerce platforms like Shopify. With the rise of online businesses, the demand for user-friendly e-commerce solutions has surged. Unfortunately, Google Sites falls short in this department, lacking the robust features necessary to support the creation of a fully functional online store.

Shopify, with its specialized tools and extensive array of e-commerce functionalities, has become the preferred choice for entrepreneurs and businesses entering the online retail space. Google Sites needs to reevaluate its strategy and incorporate comprehensive e-commerce capabilities to remain relevant in a market dominated by platforms that cater specifically to the needs of online businesses.

3. No New Templates: Stuck in a Design Rut

A visually appealing website is essential for attracting and retaining visitors. However, Google Sites has struggled in this area due to its limited and outdated template selection. In an era where aesthetics play a crucial role in online success, the lack of fresh and modern templates puts Google Sites at a significant disadvantage.

Website creators, whether individuals or businesses, seek customization options that align with current design trends. The absence of new templates hampers creativity and makes it challenging for users to establish a unique online presence. Google Sites must invest in expanding its template library with contemporary designs to give users the creative freedom they desire.

Conclusion:

The future of Google Sites appears uncertain as it grapples with a trifecta of challenges—no new updates, the inability to compete in the e-commerce arena, and a dearth of fresh templates. To avoid becoming obsolete, Google Sites must prioritize regular updates, bridge the gap in e-commerce functionality, and invest in a diverse and modern template collection. Only through these strategic changes can Google Sites hope to retain its relevance in a competitive landscape where adaptability and innovation are the keys to survival.

Revealing the Lag: Why Google's Blogger Falls Behind in the Blogging Arena

Photo created with Leonardo.ai

AUTHOR'S NOTE: While I've been an early supporter of Google products since 2005, I can't help but acknowledge that these products seem to be falling behind. This post is not intended as criticism but rather as a call for Google to reconsider its strategies and implement updates for its products. The aim is to highlight areas that could benefit from enhancement and encourage a forward-looking approach to ensure the continued success of Google's offerings.

Introduction:

In the dynamic world of blogging platforms, staying relevant is paramount. While Google's Blogger has been a pioneer in the field, it seems to be losing ground against more modern counterparts. In this post, we'll delve into three critical aspects contributing to Blogger's lag—its stagnant template selection, formatting challenges, and the conspicuous absence of new updates.

1. No New Templates: A Stale Aesthetic

Blogger's templates, once groundbreaking, now appear dated in comparison to the sleek designs offered by competitors. Bloggers crave fresh, visually appealing templates that not only reflect their content but also engage their audience. Unfortunately, Google's Blogger has been slow to introduce new templates, leaving users with limited choices and a sense of visual monotony.

The lack of diversity in templates not only stifles creativity but also hinders the ability of bloggers to differentiate themselves in a crowded digital landscape. Competing platforms frequently roll out trendy and customizable templates, providing bloggers with the tools to make a lasting impression. To remain competitive, Blogger must prioritize the development and release of contemporary templates that cater to the evolving tastes of content creators.

2. Difficult to Format Posts: The Frustration of Complexity

While content creation is at the heart of blogging, the process shouldn't be hindered by cumbersome formatting challenges. Unfortunately, Blogger's platform has gained notoriety for being less user-friendly in this regard. Bloggers often face frustrations when attempting to format their posts, with glitches and inconsistencies making the experience more arduous than it needs to be.

The ability to seamlessly format text, images, and multimedia elements is crucial for bloggers aiming to convey their message effectively. The competition excels in offering intuitive, drag-and-drop interfaces and WYSIWYG (What You See Is What You Get) editors, making the formatting process a breeze. Blogger needs to invest in simplifying its post formatting tools to empower bloggers, regardless of their technical expertise, to create compelling content effortlessly.

3. No New Updates: Falling Behind the Innovation Curve

In the fast-paced world of technology, staying current is essential for any online platform. Unfortunately, Blogger has fallen behind its competitors when it comes to introducing new features and updates. While other blogging platforms continuously evolve to meet the changing needs of users, Blogger users find themselves stuck in a time warp.

The absence of new updates not only affects the user experience but also raises concerns about the platform's long-term viability. Bloggers are naturally drawn to platforms that invest in innovation, providing them with cutting-edge tools and features to enhance their blogging experience. For Blogger to regain its footing, a commitment to regular updates and feature enhancements is imperative.

Conclusion:

Google's Blogger, once a trailblazer in the blogging sphere, finds itself grappling with stagnation in an ever-evolving landscape. To regain its standing and appeal to the modern blogger, Google must address the stagnant template selection, streamline the formatting process, and commit to regular updates. Only through a proactive approach to user experience and platform development can Blogger hope to remain a contender in the competitive world of blogging platforms.

Empowering Librarians as Content Creators 🌟📚👩‍🏫

 

Image created with Leonardo.ai

In the digital age, librarians are transforming into dynamic content creators, utilizing their wealth of knowledge to engage and enrich their communities. Beyond the shelves of physical books, librarians are venturing into the online realm, harnessing the power of content creation to share information, foster reading, and preserve local history.

Librarians can contribute significantly to the online space by crafting informative blog posts, curating reading lists, and creating engaging social media content. Through these mediums, they provide valuable insights, book recommendations, and literary discussions, creating a digital extension of the library that transcends physical boundaries.

One impactful way librarians promote reading is by generating diverse content. Book reviews, recommendation videos, and virtual book clubs are just a few examples of how librarians encourage a love for literature. By leveraging various content formats, librarians can cater to different preferences, ensuring their message resonates with a wide audience.

The integration of technology plays a pivotal role in this transformation. Librarians can harness digital tools to produce multimedia content, such as podcasts, online tutorials, and interactive e-books. These innovations enhance accessibility and engagement, allowing librarians to reach new audiences and connect with patrons in novel ways.

Moreover, librarians are becoming custodians of local history through content creation. By initiating digital archives, oral history projects, and exhibitions, they preserve and share the unique stories and cultural heritage of their communities. This not only enriches the digital landscape but also reinforces the library's role as a cultural hub.

Social media serves as a potent platform for librarians to amplify their reach. Through platforms like Twitter and Instagram, librarians can share snippets of their content, participate in discussions, and collaborate with other libraries and content creators. This interconnectedness fosters a sense of community and allows librarians to connect with a global audience.

Librarians can also incorporate user-generated content to enhance community involvement. Encouraging patrons to submit book reviews, recommendations, and creative works creates a collaborative environment. This inclusivity not only enriches the library's content but also strengthens the bond between the library and its patrons.

To stay abreast of evolving content creation trends and tools, librarians actively participate in workshops, webinars, and professional development events. Engaging in online forums and communities facilitates knowledge exchange, ensuring that librarians remain at the forefront of the digital content landscape.

In essence, librarians are not just keepers of books; they are architects of digital knowledge spaces. By embracing content creation, librarians are extending the reach of libraries, fostering a love for reading, preserving local history, and building vibrant literary communities in the digital realm.

Visit our YouTube Channel to see more videos about librarians, libraries and much more.

Librarians at the Nexus of AI and Content Sharing 👩‍🏫 📖🔍

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Librarians, once synonymous with physical archives, are now at the forefront of harnessing artificial intelligence (AI) and emerging technologies to revolutionize content sharing. As gatekeepers of knowledge, librarians are leveraging AI to curate, disseminate, and promote diverse voices in literature, ensuring their role remains indispensable in the digital age.

Librarians play a pivotal role in preserving and promoting diverse voices through content creation. By curating lists, organizing events, and creating content that highlights books and authors from various backgrounds, librarians contribute to a more inclusive literary landscape. AI tools can assist in this endeavor by offering sophisticated algorithms that identify and showcase diverse perspectives.

The integration of AI goes beyond content curation; it extends to user engagement and personalized recommendations. Librarians can employ AI algorithms to analyze user preferences and suggest tailored reading lists, creating a more personalized and enriching experience for patrons. This enhances the role of libraries as dynamic, user-centric spaces.

Furthermore, AI technologies facilitate the incorporation of user-generated content into library platforms. Librarians can utilize AI-powered tools to organize and showcase patron contributions, creating a seamless integration of diverse voices within the library's digital space. This collaborative approach enhances community involvement and fosters a sense of shared ownership.

Librarians can also use AI to streamline administrative tasks, allowing them to allocate more time to content creation and community engagement. Automated systems can handle routine processes, freeing librarians to focus on developing innovative content and staying connected with their audience.

The synergy between librarians and AI technologies extends to the promotion of reading. AI-driven recommendation systems can analyze reading patterns and preferences, offering personalized suggestions to patrons. Librarians can incorporate these technologies to enhance their book recommendation services, providing a more tailored and engaging experience for readers.

To embark on this transformative journey, librarians actively seek knowledge about AI and new technologies. Attending workshops, webinars, and collaborating with tech communities enables librarians to stay informed about the latest advancements. This continuous learning ensures that librarians remain adept at integrating AI into their content creation strategies.

In conclusion, librarians are embracing AI and new technologies as allies in their quest to enhance content sharing and promote diverse voices. By leveraging these tools, librarians are not only expanding the reach and impact of libraries but also reaffirming their crucial role in shaping the digital future of literature and knowledge dissemination.